Aryankunal’s Weblog

Flash is an animation format developed by the company Macromedia. It is used to create vector graphics-based animation programs with full-screen navigation interfaces, graphic illustrations, and simple interactivity in an anti aliased, resizable file format that is small enough to stream across a normal modem connection. It is a powerful design and animation authoring tool with an object-oriented dynamic scripting engine, bitmap rendering anti-aliasing precision and advanced audio and video playback. The software is ubiquitous on the Web, both because of its speed and for the smooth way it renders graphics. Flash on the Web is displayed by a browser plug-in. Non-Web presentations are run by a Flash player, included on a floppy or CD-ROM. It can be embedded in HTML pages. The Flash files have swf file extension.

Flash web site design is very much in vogue, especially since the corporate takeover of Macromedia by Adobe.Flash web sites use vector based graphics, in a continuous movie format. They can include sound, to make the website visit a richer and more absorbing experience. Studies have shown that this interactivity, greatly improves the visitor to customer conversion rate. Tastefully designed Flash web site templates keep visitors interested and make them stay at your site longer. The following few important factors might serve as a useful checklist if you are looking to design a Flash web site.

 
1. Take care of the time factor:   
   The more complex the presentation, the longer it will take to build. It is often a better idea to first develop your HTML site, get it on- line, and then work on the Flash additions later.

 

2. Create a bypass for the repeat visitor:   
    The situation of ‘getting bored’ can be avoided through a number of ways either by using a cookie that redirects a repeat user to a page without the opening presentation, or by letting the user choose when they want to see it.

 

3. Don’t overuse it:
   Using Flash heavily in websites, whose overriding purpose is for convenient gathering of information, will have a counter-affect.

 

4. Check the load time: 
   Load time of web page should be kept minimum as much as possible

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