Flash is a web based multimedia technology by Macromedia. It has been around since the mid-1990’s and has slowly been building in popularity to the point where many bundled programs come with flash players, Macromedia boasts, “Over 516 million Internet users now use Macromedia Flash”.
The strongest benefit of Flash from a viewer’s perspective is the smooth multi-media presentation which can provide a polished and relaxing user experience. Obviously, this impression can positively impact a company’s impression and brand. With Flash you can intertwine animation, video, sound, music, voice-overs, and even connect to a database for personalized interactivity or calculations. Another advantage is that the Flash piece can be designed once for both CD and Web applications allowing the piece to be used in direct mail as well as online. The overwhelming technical advantage is the files are smaller than other multimedia authoring platforms allowing faster download. We have found that a Flash application can double and sometimes triple the number of users viewing information on a web site. To save time sometimes getting flash help from a professional can get things turned around much quicker.
Importance of using Flash
- Make sure your users are not all dial up customers.
- Allow non-Flash users to view the same content on the web site.
- The Flash piece should automatically detect if the viewer has Flash and its version.
- Don’t use Flash in critical branding areas like a logo unless a Flash detector is in place.
- Don’t force the user to view a splash screen each time they go to your site.
- Use streaming when possible.
- Have a link or automatic code to download the latest version of Flash on your site.
